For a few years, entry to computerized marketing campaign administration and optimization was a luxurious that only some super-affiliates might entry.
Primarily due to their programming abilities or the excessive budgets they’ve. This gave them an "unfair benefit" over their opponents.
Issues have modified these days. The automation instruments are accessible to everybody and, extra importantly, they’ve develop into a "will need to have" as an alternative of "good to have".
TheOptimizer is presently the main automation device for media patrons.
It will possibly optimize your visitors on Native, Cell and Grownup networks.
On this article, we are going to overview a number of the key options and performance of TheOptimizer platforms:
However first, let's begin with the fundamentals!
TheOptimizer is an automatic platform for marketing campaign administration and optimization.
It permits you to robotically block / activate publishers, adverts, or robotically change bids and budgets in your behalf, and rather more, relying on the situations you need.
The Benefits of Optimizer
So as to share with you an applicable evaluation of the platform, we took the time to check it ourselves and ask a few of their present customers what expertise that they had and the advantages that they had. acquired whereas utilizing TheOptimizer.
This doesn’t compromise the present configuration of the marketing campaign to have the ability to use it.
It robotically adjusts visitors sources and affiliate monitoring campaigns and precisely aggregates clicks, spend, and income in a single place.
You’ll be able to do the day and automate your bid technique to remain in tune with the competitors with out shedding any visitors.
With greater than 20 built-in visitors sources, it's straightforward to tailor cost-effective campaigns to different visitors sources whereas sustaining full management over their autopilot efficiency.
You have got extra time to work in your marketing campaign content material, which, mixed with automated marketing campaign optimization, helps you obtain higher outcomes.
Connection to TheOptimizer
Whenever you create an account for the primary time, on TheOptimizer Cell, TheOptimizer Native or xOptimizer, the very first thing to do is to attach the visitors sources and monitoring platforms by way of the Account Wizard.
Here’s a step-by-step breakdown of the method:
Step 1: Add a brand new visitors supply> Choose and enter the visitors supply connection info> Save and click on Subsequent.
Step 2: Add a brand new monitoring platform> Choose and enter the login info to your monitoring> Save and click on Subsequent.
Step three: Hyperlink the supply visitors account that you just linked in step 1 to the connection to the corresponding visitors supply discovered in your monitoring, after which click on End.
At Step three, you’ll get a listing of the monitoring tokens required for every visitors supply.
If considered one of them was lacking, you solely must replace the configuration of your visitors supply in your monitoring, then click on End.
As soon as the login course of is accomplished efficiently, your campaigns ought to be listed within the "Marketing campaign" tab in about 10 minutes.
Optimizing Your Campaigns
As soon as your campaigns are seen in your TheOptimizer account, you can begin creating numerous computerized optimization guidelines.
As with most visitors sources, the very first thing to do is do away with your worst publishers / widgets that harm the ROI of your campaigns.
For instance, you possibly can block all publishers / widgets based mostly on their click-through fee, or click on fee on the touchdown web page (instance beneath).
Whenever you run native, push, or grownup visitors, you need to not solely optimize your campaigns on the writer stage, but additionally on the stage of your adverts.
This ensures that you just keep the perfect combos of pictures and titles by way of clickthrough fee, conversion fee, and value per acquisition.
Right here is an instance of a rule:
Modification to gives
After getting completed creating your computerized writer optimization and content material optimization guidelines, you need to ensure to put the appropriate provide for different probably worthwhile publishers and adverts.
In fact, bid methods range loads relying on the supply of the visitors.
As for instance, when working campaigns on Zeropark, you’ve got the choice of bidding on the marketing campaign, supply and goal stage. Whenever you use PopAds, you possibly can place bids on the marketing campaign stage solely.
In case you utilize a toddler or an grownup, as with the sources above, you’ve got particular public sale options, which may vary from the marketing campaign stage to the writer stage in addition to promoting (content material).
Luckily, TheOptimizer has dealt with such public sale options very nicely in its interface, streamlining customized bidding features for every visitors supply. So, as an alternative of manually altering the bids for every marketing campaign, writer (widget), or advert (content material), you possibly can create an computerized rule that occupies it for you.
Among the best issues is that you could inform their system the minimal and most bid that you’re prepared to pay, which provides an additional stage of safety in opposition to misplaced bids.
Uncover the next rule that goals to keep up a secure return on funding of 30%.
As you possibly can see within the instance above, TheOptimizer will robotically elevate or decrease bids each 20 minutes based mostly on the precise efficiency of a bit, guaranteeing a minimal return on funding 30% when changing sections.
Creator of free campaigns
Though this characteristic is offered solely in TheOptimizer Native, it permits you to run your campaigns a lot sooner than going by the interface of your supply of visitors.
As with different varieties of visitors, Native additionally usually requires totally different bids for various units and when creating campaigns by way of TheOptimizer Native.
You solely observe the creation course of as soon as for all of the totally different focused units.
Right here's an instance of a fast video that reveals how straightforward it’s to create three campaigns with 16 advert variations in a single feed.
Google Analytics and AdSense Optimization
This is likely one of the most up-to-date options that TheOptimizer has launched on their Native platform.
In case you've been utilizing the native model for fairly a while, you’ll have already seen touchdown pages or blogs monetize their paid visitors by Google AdSense. And since AdSense is natively built-in with Google Analytics, you robotically optimize your campaigns with TheOptimizer Native for optimum efficiency based mostly on statistics corresponding to AdSense Income, AdSense Clicks, AdSense Click on Outcomes, and many others.
of the promo code
As you possibly can think about, all of the distinctive options of TheOptimizer platforms would require rather more than only a easy overview.
Nonetheless, we briefly break down the three platforms beneath to make it simpler so that you can select the one which fits you:
Don’t miss the particular low cost included within the hyperlinks of every platform
The Cell Optimizer
TheOptimizer Cell focuses totally on Pop, Redirect and Push visitors.
It’s linked by way of the API to visitors sources corresponding to PropellerAds, Zeropark, PopAds, PopCash, Clickadu, ExoClick, PlugRush, HilltopAds and RTX Platform.
In case you proceed to manually optimize these visitors sources, that is the time to attempt to do it robotically, particularly for visitors as quick as this one.
Click on right here to stand up to 70% off your first month.
The Native Optimizer
TheOptimizer Native is important until you’ve got an enormous media shopping for group that screens and optimizes your native advert campaigns from totally different places and time zones.
It’s built-in by the API to all main native advert networks corresponding to MGID, RevContent, Outbrain, Taboola, Yahoo Gemini, Adskeeper, ContentAd and VoluumDSP.
Plus, it comes with Google Analytics and AdSense integration, which impose no restrict on how a lot you monetize your paid visitors or the merchandise you promote.
Click on right here to stand up to 70% off your first month.
Lastly, xOptimizer is solely devoted to automating the optimization technique of your marketing campaign on sources of show visitors for adults.
If you’re in affiliate marketing online for a while, you need to already know the significance of automated bidding and constant optimization visitors sources like ExoClick, TrafficJunky, TrafficForce and TrafficStars .
Click on right here to make use of it without cost till the tip of the beta.
Consistency is likely one of the key components of the success of performance-based advertising and marketing or affiliate marketing online, and automation is the proper addon to assist us obtain the specified outcomes .
Even in comparison with a big group of media patrons, automation will all the time assist us keep away from the expensive errors we make usually attributable to fatigue and lengthy hours of labor.