Thu. Nov 21st, 2019

All About Podcasts – Advantages, Processes, Instruments, and Finest Practices

A podcast is a sequence of audio episodes (which can even be video episodes) on a selected subject or topic of curiosity , which may be downloaded by subscribers and consumed on demand. Podcasts have turn into one of the crucial consumed types of media lately.

Podcasting should have turn into a necessity for content material within the background – content material that may be consumed within the background (whereas being concerned in a daily routine) with out actively wanting / paying particular consideration to it. equipment. Individuals can simply educate, entertain or encourage via audio content material that makes podcasts extra interesting and efficient.

Benefits of podcasting

Podcasts Could Be Extra Private

Podcasts are a sort of content material that’s communicated on to the listener, which makes it extra private and extra partaking with weblog posts or emails.

Sensible and straightforward to eat

As soon as your viewers subscribes to your podcast, your information releases are routinely downloaded or out there for obtain in your subscribers' apps. And in comparison with another sort of content material, podcasts are simpler to make use of and require minimal effort from the general public.


You can begin podcasting with minimal setup and step by step improve your viewers with good apply. Podcasting doesn’t contain loads of sources and prices of making and modifying in comparison with video and even blogs.

Increase your viewers base in much less time

Lately, individuals have begun to eat extra podcasts, which implies that creators have an enormous alternative to get and improve their viewers. With podcasts, you possibly can join your viewers to your content material in much less time, which implies that sustaining your present viewers can be simpler with podcasts.

Be sure your messages keep within the minds of your viewers

The aim of promoting is to maintain your message and directions within the minds of your prospects, persuading them to take the steps you could have given them. And podcasts are a good way to do it.

Course of

So we come to the method of launching his personal podcast. This isn’t a posh course of. The one factor to do is that it’s essential to observe sure procedures and practices to efficiently launch a podcast.

1. Resolve on the topic and plan your content material

That is an apparent however essential step that may decide the success of your podcast. To begin with, it’s a must to select a subject / topic in your podcast, and that depends upon the aim of your podcast itself.

Are you beginning a podcast to market your corporation / model? Or to create an viewers base in your space of ‚Äč‚Äčexperience as an influencer? Or do you wish to monetize by podcasting? Upon getting answered this query, it’s essential to additionally specify the audience in your podcast. You need to clearly outline your audience, who will probably be within the content material of your podcast.

Upon getting clearly outlined your podcasting aim and your audience, you possibly can select a subject in your podcast and plan your content material accordingly. And on the similar time, you could must make some adjustments to your content material plan based mostly on its efficiency, to be able to align together with your targets.

2. Collect the gear

Subsequent, collect and configure the mandatory hardware in your podcast. You’ll need a superb high quality microphone and a pc. Don’t use a poor high quality microphone, your viewers will acknowledge it and the expertise won’t be good. Don’t compromise in your audio expertise.

You’ll find numerous high quality microphones in on-line commerce shops akin to Amazon. You may additionally want an XLR recorder and an audio interface, whether it is an analog microphone.

three. Set up audio modifying software program in your PC

After recovering your microphone, ideally a USB microphone, you want to have audio modifying software program to report and edit your audio knowledge.
Instruments or software program for audio modifying


Audacity is a free cross-platform audio software program that may be of nice assist in your podcasting. Audacity is straightforward to make use of with a easy interface with which you’ll report and edit your audio for podcasts.

Adobe Audition

Adobe Audition is a paid skilled audio modifying software program utilized by many creators and entrepreneurs of audio content material.

four. Create your podcast

When you've set every little thing up, you can begin creating your podcasts. Recording episodes for podcasts is one factor, formatting and modifying are one other. It’s because your podcasts don’t solely include your audio content material, but in addition titles, descriptions, cowl pictures / illustrations and tags.

Create an ideal title and outline in your podcast. Add related tags and summaries for every episode. Wherever you publish your podcast, individuals want to seek out it via the search. So use the suitable key phrases in your titles and descriptions.

Add a canopy picture

Add podcast chapters so your viewers can higher management their podcast expertise. The addition of podcast chapters offers your viewers easy accessibility to the totally different segments of your podcast.

Add enough protection or a picture that’s related sufficient to the topic of your podcast and fascinating in your viewers. Don’t forget that in a library of many podcasts, it’s extra possible that focus will probably be drawn to a cool and fascinating cowl artwork.
Instruments for creating cowl / pictures


Canva is an easy-to-use, cell or web-based graphic design software that you need to use to create your cowl web page.

Adobe Spark

Adobe Spark is one other easy design software, out there on cell and on the internet, to create a surprising cowl picture in your podcast.

Adobe Photoshop

If you already know the design nicely sufficient, then Adobe Photoshop is the most effective software for creating your personal art work as you would like.

In any other case, if you do not need to spend so much of time in your secret works, you possibly can let an unbiased designer do it for you. High quality unbiased designers can be found for 99 fashions, Upwork, Guru, PeoplePerHour and extra.

5. Publish your podcast

After you could have recorded your podcast, it's time to host it, publish it, and make it out there to your viewers. Internet hosting is the place you obtain the audio information of your podcast, its illustrations, title, description and summaries.


There are a lot of platforms for internet hosting your podcasts, akin to SoundCloud, BuzzSprout,, BluBrry, audioBoom, and extra. Every of them presents varied pricing choices, in addition to varied options and advantages. Find out about varied podcast internet hosting platforms on this hyperlink.


When you've chosen a internet hosting platform and loaded your podcast, it's time to publish it on platforms that your viewers can uncover, subscribe to and take heed to. You may publish it to directories akin to iTunes, Google Play, Spotify, Stitcher, and so forth. There are a lot of podcast directories and simply publish your podcast on these which might be fashionable and that extra individuals are utilizing.

6. Promote your podcast

That is the step that pulls the viewers to your podcast. Though publishing it in fashionable directories makes it accessible to customers, it is very important promote your podcast on social networks (and likewise, if needed, on the search) to be able to achieve an viewers.

You may as well promote your podcasts by yourself weblog or on the YouTube channel, you probably have one, or promote your podcast on different related blogs and YouTube channels by collaborating with these bloggers and YouTubers.

Good Practices

It’s important to study loads to create and publish high-performance podcasts that you’ll solely uncover throughout the course of. Nevertheless, there are some good practices to ensure you are doing issues proper.

Keep a transparent and composed tone of voice

You need to hold calm and readability in your voice and preserve a constant and acceptable tone. To do that, you shouldn’t assume that you’re speaking to your self or the microphone, however slightly to 1 particular person in entrance of you, who represents your complete viewers.

Add some ambient music

It’s important so as to add a superb background music associated to the topic to be able to make the podcast engaging and fascinating. The truth is, it's the background music that catches your viewers's consideration on the podcast. Add background music throughout introductory / begin, finish / finish and phase change credit. You’ll find background music from varied sources akin to Melody Loops, Podsummit, and so forth.

Enhance your podcast

Enhancing your podcast is a good way to enhance the viewers's expertise and provides them extra management. As talked about earlier, including chapters / segments to your podcast is a technique to do that. You may as well improve podcasts by including related pictures or clips that seem on the display at sure occasions, by including built-in internet hyperlinks permitting the viewers to entry sure internet sources whereas listening to you. A lot of these podcasts are known as enhanced podcasts.

Selling Good Platforms

Selling your podcast on the suitable platforms is crucial if you wish to create a robust and devoted viewers. Promote your podcast on Instagram, YouTube, Fb, Quora, Reddit, your personal weblog or somebody associated to your area of interest. Whether or not you wish to use paid promoting to advertise your podcast depends upon your targets and necessities.

Measuring Efficiency

Verify the engagement scans of your podcast and measure the diploma of individuals's participation in your podcast. Solicit suggestions out of your viewers via opinions, social media, and feedback. Primarily based on the feedback, you possibly can edit the content material of your podcast and your expertise throughout subsequent episodes and even subsequent podcasts.

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