Introduction to EvaDav
One other day, a brand new evaluation of our sequence of push notification advert networks.
This time, we are going to analyze EvaDav – Push Advert Community which mixes efficient options for advertisers and site owners on their platform.
In early 2019, I used to be already working with EvaDav for a while. At the moment, I closely examined Sweepstakes, labored with Courting, On line casino and Nutra presents, and a few of my campaigns had been working on their site visitors.
So, once I began making ready this evaluation, I merely discovered my previous credentials and linked again to the EvaDav platform once more. After a couple of minutes, I used to be already looking my previous campaigns and my creatives with a eager want to do new assessments on EvaDav site visitors. However this time, with new presents and new media shopping for methods, I realized within the meantime.
Along with my private curiosity, a supervisor assigned to my account kindly advised serving to me to optimize the campaigns and, extra importantly, advisable some sources of assets that had been completely suited to my wants. my campaigns.
However earlier than transferring on to the present campaigns, let me let you know a quick introduction to EvaDav.
EvaDav is just not a brand new participant in the marketplace. For a while they’ve been promoting their site visitors by way of RTB to different push promoting networks.
By the tip of 2018, they diversify their RTB enterprise and begin promoting their site visitors to everybody. Right this moment, with their very own site visitors, in addition they promote the site visitors of their companions.
Nevertheless, their foremost focus is their very own Push databases.
To my data, EvaDav has a separate service that actively purchases Push subscribers from varied sources. In addition they actively appeal to publishers who might promote them subscribers to Push.
On the similar time, site visitors high quality is managed by an anti-fraud system particularly designed for this venture. And you may make sure that your site visitors will come from 100% actual customers.
Among the many different benefits, I wish to emphasize that EvaDav permits to focus on in response to greater than 30 completely different parameters. This truth cannot be put apart in case your aim is to search out an viewers that matches your provide.
And, in fact, some numbers:
Day by day impressions: 1B +
Energetic Advertisers: 10000+
Energetic publishers: 15,000+
Day by day Campaigns: 100,000+
The final level right here is that EvaDav guys are continually bettering their platform, refine their options and add new options.
For instance, they just lately added a brand new advert format – Popunder.
Be taught Extra: What’s a Popunder Commercial & Easy methods to Use It
However no extra description, let's get right down to enterprise!
I’d now like to point out you some options they carried out in EvaDav.
Easy methods to Create a Step by Step Marketing campaign EvaDav
I'm going to begin the evaluation by sharing monitoring tokens / macros that can assist you combine site visitors sources and affiliate networks extra shortly and simply.
Begin by grabbing the macros:
SOURCE_ID – Supply ID
– Marketing campaign ID
– Value per click on
COUNTRY – Nation
BROWSER – Browser
CLICKID – ClickID
The most recent macros are used to return your conversions to the site visitors supply.
To do that, choose within the settings of your EvaDav monitoring (or add it manually) and report the next:
https://evadav.com/phpb?click_id= CLICKID & payout =
Okay, the macros now appear tidy.
Let's create a marketing campaign now.
First, a couple of components concerning the construction that I’ll use to explain the creation of a marketing campaign.
In EvaDav, a marketing campaign = an announcement / creation.
And the configuration of the marketing campaign is positioned on a single web page.
So I needed to take screenshots of every part and present them one after the other with my detailed feedback.
Let's begin by clicking Create Marketing campaign and fill in all of the fields.
Nation Identify: Speaks by itself
Promoting format: push or popunder
As I’ve already talked about, popunder is a brand new advert format on EvaDav and is being actively examined by an increasing number of media patrons.
Goal URL: Providing or Monitoring URL
Conversion URL: an inactive subject, serves as a reminder to advertisers to not neglect the configuration of the publication
Frequency restrict (per day): What number of occasions is an advert proven to the identical person
We are going to add a creation right here.
It's quite simple and clear: simply add an icon, a big picture, a title and an promoting textual content.
Nothing new right here, proper? Simply all customary fields for push notification campaigns.
Photos could be cropped / adjusted instantly into the platform interface. It’s due to this fact not needed to arrange the pictures prematurely. This is a bonus over different comparable platforms.
Pay particular consideration to the preview button of the announcement. As you may see, the approximate look of your advert on completely different units is proven. I say roughly, as a result of nothing ensures 100% that it’ll seem like this, as a result of every system can have its personal settings and the commercials a little bit completely different.
Nation and Utility
Right here you choose the nation of your advert and an public sale.
It’s price mentioning that it’s doable to decide on a number of nations and to point a separate fee for every nation.
Should you allow this selection, nations will show as follows:
By the best way, bidding suggestions for every nation can be found within the CPC subject and seem as a touch while you begin coming into a price on this subject.
And sure, if it’s essential use metropolis focusing on, you can even do it on EvaDav.
Neat, is just not it?
On this part, we are going to outline campaigns focusing on the next choices:
Tip: I’d suggest that you don’t apply all these objectives at first of your marketing campaign. Generally sudden issues can occur.
For instance, whereas working with Sweden, I observed that I had a very good CR and person gross sales with a browser in English (though my touchdown web page was Swedish).
There have even been browser conversions in Spanish and French. Some customers with Arabic and Romanian browsers additionally had clicks however no conversion, so I paused them later.
Conclusion: Begin by deciding on all of the languages and pause a few of them in response to your statistics.
Subscription interval (days):
This can be a very attention-grabbing and uncommon focusing on!
You possibly can choose just lately registered customers for push notifications. It’s doable that these customers are usually not but uninterested in push promoting and are extra attentive to your provide. The variety of these customers is restricted and your bid might be greater.
That is an attention-grabbing and really helpful function that it is best to completely strive!
Begin / Cease time: Begin and finish time of bulletins
FAI: Forwarding service
Whole finances restrict in $: The overall finances of your marketing campaign in USD
Day by day Price range in $: Day by day Marketing campaign Price range in USD
Restrict of complete click on
Day by day Restrict of Clicking
Tip: All the time set limits to your marketing campaign! On this means, you could be certain to not spend some huge cash on one thing that doesn’t work.
For instance, for my take a look at with relationship presents, I set a restrict of 100 to 200 clicks per day.
If I didn’t obtain any conversion, I’d have instantly been notified that my provide or my creations weren’t efficient. I used to be not anxious as a result of I knew the marketing campaign needed to cease by itself. And later, I might have determined to use adjustments or utterly cease the marketing campaign.
However, if I get potential curiosity in lower than 100 clicks, I might improve the variety of clicks or take away the restrict utterly.
To date all the things is ok?
Let's go to the final subsection, entitled Hearings.
This part means that you can configure the viewers you wish to work with.
Blacklists and whitelists are additionally created within the public. I'll discuss it extra within the optimization part, so keep tuned!
Lastly, as soon as all subsections are accomplished, the advert is created, the focusing on is indicated, you may click on the Create button and your marketing campaign might be despatched to moderation.
The moderation course of is often very quick (even on weekends since EvaDav's crew works 24 hours a day, 7 days per week).
In reality, I noticed my first marketing campaign authorized whereas I used to be making ready one other one.
After moderation, you can begin your marketing campaign instantly by merely clicking the "Create" button, as proven within the screenshot above, and hopefully, begin seeing the site visitors arrive quickly after .
Marketing campaign Optimization
I ended up creating about 10 adverts.
I allow them to run till the primary conversions appeared.
I’ve fortunately anticipated extra gross sales and extra knowledge earlier than beginning optimization.
Will we enter this?
As you may see, I began with the hearings part.
Right here you may see the sources that can be utilized for black and white lists.
To create such lists, go to the Audiences part by clicking on the Create Audiences button.
Subsequent, specify a comma-separated checklist title and website identifiers (sources).
You possibly can apply this checklist to any EvaDav marketing campaign you might have, don’t forget to specify if it’s your blacklist or whitelist.
Tip: Ask your EvaDav supervisor that can assist you create a blacklist earlier than beginning your marketing campaign. On this means, you may exclude sources that aren’t related to your matter.
Up to now, so good? Let's proceed, then!
It will be good if all of your numbers had been displayed in your tracker, is just not it?
Nicely, that's what they do to Eva David. That’s true!
However, EvaDav offers some options that you will discover efficient no matter using a 3rd social gathering monitoring.
So, after you have acquired sufficient clicks and leads, I like to recommend that you just begin by analyzing the campaigns / adverts that didn’t will let you convert.
These are the sources that ought to be turned off first.
You possibly can switch them to the archives in order that they don’t intrude with the sources in your common checklist. To do that, merely click on on Go to the icon accomplished.
Simple and contemporary!
Should you assume you’ll want to restore them later, hold them.
Nevertheless, I believe the result’s clearer should you mark them as accomplished and delete them.
After eliminating issues that didn’t work, deal with campaigns that work effectively and attempt to enhance them.
Go to the Statistics part and choose the Marketing campaign tab .
Scroll down the checklist and examine the information by marketing campaign.
Let me draw your consideration to the marketing campaign that I’ve outlined above.
The associated fee per share is $ 2.73, whereas the fee I obtain per prospect within the affiliate community is $ three.15.
The calculation is easy! This marketing campaign is worthwhile even with out optimization.
However that doesn’t imply that I mustn’t fear about optimizing this marketing campaign and streamlining it to the restrict!
As I’ve already talked about, to do that, I ought to attempt to higher perceive what my viewers actually is, and with that in thoughts, for instance, add extra photos and edit the textual content of the advert.
Turning now to the tab Sources of the identical part.
Right here, examine the sources that haven’t offered the anticipated profitability and add them to the blacklist.
Keep in mind that each one the information you see on the screenshot above appeared there as a result of I configured Postback with the affiliate community.
Because of this, I used to be in a position to see my gross sales within the EvaDav interface.
Nevertheless, you’ll not see any funds there, as a result of I don’t really feel snug telling how a lot I earned with the supply of site visitors. Sorry guys!
In abstract, I wish to draw your consideration to the advantages of the EvaDav site visitors platform:
These guys have an especially user-friendly interface, which presents an easy-to-use expertise and causes no complaints from the person;
In addition they present a handy presentation of reviews that permits for fast and environment friendly evaluation;
As well as, the help EvaDav doesn’t fail you. They’re fast and helpful while you ask them about site visitors solutions, optimization, and platform options;
Lastly, EvaDav has wonderful site visitors high quality! Their extensive number of sources means that you can select the site visitors that most closely fits your vertical providing and, in consequence, get pleasure from wonderful income.
I need to admit that in my assessments, I liked the standard of the site visitors a lot that I made a decision to proceed some campaigns and even begin new ones.
And guess what ?!
The tracks didn’t make me wait!
So don’t put the assessments again!
Enroll now, write to your supervisor and begin driving site visitors to your presents!
Affords & Verticals
Forms of announcement (advert codecs): Push and Pop
Mannequin Value: CPC
Vertical Affords: Contests, Encounters, Playing
Fee and Funding
Minimal Deposit: $ 100
Fee Strategies: 15+ (Financial institution Switch, PayPal, WebMoney, ePayments, Skrill, Payax, Paxum, Wire Switch, and many others.)
Private Account Supervisor: Sure
Response velocity of help: 10 min – 2 hours
Assist Score: Superior
Obtainable contact strategies: On-line chat, e-mail, Skype, Telegram
Wonderful site visitors high quality
Consumer-friendly interface and repositioning
Pleasant and useful help
Unused funds between $ 15 and $ 20 stay on the stability and cannot be withdrawn.
The statistical report doesn’t show sources with a low click on rely.
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